HappyDoc

When I joined HappyDoc, the product existed — but the design didn't. Two developers had built a functional AI scribe for veterinary clinics, shipping features quickly and iterating fast. What they hadn't built was a brand, a visual language, or a design process of any kind. Every screen reflected a different set of decisions made in isolation, and there was no system to hold it all together.

I was hired as the company's first designer. In my first year, I built HappyDoc's entire design foundation from scratch — alone.

Senior Product Designer
March 2024 - Present

The Challenge

Design a coherent brand and product experience for a fast-growing startup — starting with no visual identity, no design system, no tooling, and no precedent. Everything needed to be created, decided, and shipped by one person, without slowing down an engineering team that was already in motion.

The Solution

• A complete brand identity — logo, mark, color system, and typography — built from the ground up.
• A scalable design system and component library used across web and mobile.
• A full redesign of the SaaS product and mobile app, replacing developer-built UI with a consistent, branded experience.
• The marketing website at happydoc.ai, translating the new brand into a public-facing product.
• Marketing creative assets aligned to the new brand for campaigns and outreach.

There's a lot more to this story.

This case study is currently being built out in full. Check back soon for a detailed look at the complete design process — from early discovery and brand exploration all the way through to the finished product.

Last updated Spring 2026

Discovery & Audit

How I got up to speed on the product, the users, and the gaps in the existing UI.

Brand & Identity

How I got up to speed on the product, the users, and the gaps in the existing UI.

Design System

~50 components, design tokens, and a Figma library built to scale across web and mobile.

Product Redsign

A phased, full redesign of the SaaS product and mobile app — without disrupting active users.

Marketing Website

Designing and building the new happydoc.ai — homepage-first, then rolling out across the site.

Results

96% satisfaction, 2+ hours saved per vet per day, and a brand that didn't exist a year ago.

In the meantime, feel free to reach out if you'd like to talk through the work in more detail — I'm happy to walk through the process, share more visuals, or answer any questions.

HappyDoc

The Challenge

The Solution

There's a lot more to this story.

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Spotify

Redemptive Cycles

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